International: S4Capital plc (SFOR.L), the new age/new era digital advertising and marketing services company, announces today that its global content practice, built around MediaMonks, has agreed to merge with the fully integrated digital agency Circus Marketing (“Circus”).
In Latin America, the move follows last year’s merger of MightyHive, S4Capital’s programmatic practice, with Brazil-based consulting firm ProgMedia to further enhance its programmatic capabilities.
With Circus on board, S4Capital will further strengthen its content expertise and position in the LatAm region through the addition of projected revenues of $25 million in 2019 and 350 professionals, working collaboratively as one team across eight locations in Mexico, Brazil, Argentina, Colombia, Costa Rica, Chile, Los Angeles in the United States and into Spain for the first time.
Formed in 2005 and headquartered in Mexico City, Circus is a purely digital agency that creates content strategies and high impact campaigns for the world’s top new economy brands. They count Netflix, Spotify, Google, Facebook, Uber and others among the clients on their A-list roster. Furthermore, Circus is ranked #26 in Adweek’s fastest growing agencies 2019 list, along with MediaMonks and Firewood, and has been awarded Agency of the Year 2019 and 2020 by IAB Mixx Mexico. A video featuring Circus is available here.
Sir Martin Sorrell, Executive Chairman S4Capital: “Bruno and his colleagues share our vision of focusing on purely digital content, unencumbered by analogue baggage. Circus also embraces our data-driven holy trinity model and embodies faster, better, cheaper or speed, quality and value. They are buying in to our unitary model combining seamlessly with our content and programmatic practices.”
Bruno Lambertini, Founder & CEO Circus: “Our culture is defined by diversity and the varied expertise of our team, and I am confident this merger will enrich our community even more, enabling us to bring our unique point-of-view on creativity to the world. We believe in ‘emotions driven by data’ and by bringing our talents, expertise and networks into the S4Capital family, we’re building a solid framework for the new era of advertising.”
Wesley ter Haar, Founder MediaMonks: “Beginning the new year with a curtain call, Circus joining MediaMonks and the S4Capital team is something I’m immensely proud of. We’re excited to welcome three amazing entrepreneurs, Bruno, Ignacio and Luis, to the S4Capital fold. We’re also looking forward to expanding our focus and footprint in LatAm and beyond, with 350 of the best creatives and content developers for modern brands in the Spanish and Portuguese speaking world, with a client list to prove it. Having a group of self-proclaimed misfits like Circus join the family proves once again that we’re building the biggest and best tent in the industry for talent. We should have skipped the holidays and started 2020 before year-end!”.
