Mumbai: Masoom Minawala has officially announced her exit from Schbang MMaximise after a successful two-year tenure as Co-Founder. Having played a pivotal role in shaping the company, driving it to profitability, and establishing it as a thriving platform for talent, Masoom is now set to embark on new entrepreneurial ventures, including her show and other business initiatives.
As part of this transition, Schbang will be acquiring Masoom’s shares in Schbang MMaximise, consolidating the talent management subsidiary under its umbrella. This move will see Schbang MMaximise merging into Schbang Fluence, the company’s influencer management arm. The talent representation business will now be known as Represent by Schbang Fluence, marking a significant evolution in Schbang’s commitment to influencer marketing and talent management.
Reflecting on her journey, Masoom Minawala shared, “Building Schbang MMaximise has been an incredibly fulfilling journey. I am proud of the impact we’ve created together and confident that Schbang will continue to take it to greater heights. As I take this next step in my entrepreneurial journey, I am entrusting the company to the capable leadership of Schbang.”
Schbang expressed its gratitude to Masoom for her leadership, vision, and contributions, which have been instrumental in the success of Schbang MMaximise.
Schbang Fluence Takes the Lead
Following this transition, Schbang Fluence, led by Divisha Iyer, will take charge of the merged talent representation business. Divisha, who has over 12 years of industry experience, including seven years at Schbang, has been at the forefront of leading and transforming multiple departments within the company. Under her leadership, alongside core team members Sneh Chheda and Vaishnavi Thirumalai, Represent by Schbang Fluence aims to drive impactful brand collaborations with strategic expertise and industry foresight.
Schbang Founder and CEO, Harshil Karia, commented on the transition, stating, “Masoom has been instrumental in shaping MMaximise into a thriving and profitable platform, and we deeply appreciate her contributions. I learned a lot from Masoom during this partnership and feel so grateful to have worked with her. As we turn this new chapter, we are confident that Fluence, under the leadership of Divisha, Sneh, and Vaishnavi, will continue to set new benchmarks in the industry. To every talent out there—we are committed to building your brand with strategic expertise and meaningful opportunities that drive real, measurable impact.”
The Future of Influencer Marketing with Schbang Fluence
Schbang Fluence will focus on connecting brands with influencers and celebrities to drive impactful brand collaborations. It will also offer expertise in meme marketing, PR & thought leadership, LinkedIn marketing, and Youth & Campus Marketing.
Represent by Schbang Fluence, the newly dedicated talent management division, will support influencers, celebrities, and thought leaders in building strong personal brands with strategic insights and business expertise.
As one of the top five players in the influencer marketing space, Schbang continues to strengthen its position, delivering measurable results and industry-leading brand collaborations.
As Masoom Minawala steps into her new entrepreneurial journey, Schbang Fluence is poised to build on her legacy, fostering meaningful opportunities for talent and brands alike.
