New Delhi: Seagram’s Royal Stag has prolonged its partnership with the International Cricket Council (ICC) for an additional four years, reinforcing the brand’s dedication to cricket and its worldwide fanbase. This partnership, spanning until the conclusion of 2027, continues Royal Stag’s role as an Official Supporter, commencing with the ICC Men’s T20 World Cup in the West Indies and the USA.
Following a successful five-year partnership with the ICC from 2018 to 2023, Royal Stag extends its commitment to cricket, a cornerstone of consumer engagement for the brand. Its ongoing association with the ICC and prominent cricketers such as Rohit Sharma, Jasprit Bumrah, and Suryakumar Yadav has endeared Royal Stag to millions of cricket enthusiasts worldwide.
Throughout this collaboration, the brand has launched numerous large-scale campaigns, including #ItStartsWithYou, #InItToWinIt, and #LargeHumaaraHai, leveraging 360-degree media amplification, digital engagement, innovative technological interventions, and unparalleled fan experiences. This dedication reflects Royal Stag’s overarching ethos of ‘Living It Large’.
On the brand’s association with ICC, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “Royal Stag has always stood by its brand philosophy of ‘Live it Large,’inspiring people to dream large and be the creators of their own destiny. Our journey with cricket started in 2000 and since then we have only strengthened our association with the sport, creating a huge impact on cricket fans across the country.We are delighted to renew our partnership withthe ICCas it enables the brand to continue delivering‘Live It Large’ experiences to die-hard cricket fans everywhere.”
ICC Chief Commercial Officer, Anurag Dahiya said, “The ICC is delighted to extend its partnership with Royal Stag for a further four years. I am excited for us to partner with a brand like Royal Stag, a global leader in their field, to work together on redefining the fan experience and bringing people closer to the game than ever before.”
