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Sharvari becomes Godrej Professional’s first-ever Brand Ambassador

Brand celebrates hairstyling excellence with Godrej Professional Spotlight Award winners

by MN4U Bureau
December 18, 2024
in Marketing
Reading Time: 3 mins read
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Sharvari becomes Godrej Professional’s first-ever Brand Ambassador
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Mumbai: Godrej Professional, the professional haircare brand from Godrej Consumer Products Limited (GCPL), has unveiled Bollywood star Sharvari as its inaugural brand ambassador. The announcement was made at the grand finale of Godrej Professional Spotlight, a platform celebrating hairstyling talent on a national stage. Known for her roles in acclaimed films like Munjya, Maharaj, and Vedaa, Sharvari embodies style, confidence, and empowerment—qualities that align perfectly with the brand’s ethos.

Commenting on the development, Abhinav Grandhi, General Manager, Godrej Consumer Products Limited (GCPL), said, “We are excited to have Sharvari as the very first brand ambassador for Godrej Professional. Being a fashion & lifestyle icon, Sharvari has millions who look up to her for her impeccable sense of style and grace. Her association with Godrej Professional comes at a time as we are growing and continuing to expand our footprint in the hair and beauty industry.”

Sharvari expressed her enthusiasm, stating, “It’s an honour to be the first-ever brand ambassador for Godrej Professional. Godrej has been a trusted name amongst Indian households for over 120 years and has truly revolutionized the hair colour category in the country. They’re known for their innovative and high-quality hair colour range such as Dimension & Colourplay. Hair has always been a defining part of my style—whether I am embodying a character on screen or turning heads on the red carpet. When approached to represent Godrej Professional, I was thrilled as it resonates with my personal style.”

Sharvari also took to the ramp as the showstopper, unveiling the trending hair colour and styling looks for 2025. The showcase was curated by Godrej Professional’s creative team, including Yianni Tsapatori, Creative Director – Hair; Shailesh Moolya, National Technical Head; and Najeeb-Ur-Rehman, Technical Ambassador.

Godrej Professional Spotlight celebrated hairstyling creativity, with over 400 entries vying for the top honours. Thirty finalists presented curated hair colour looks at the event, which concluded with Bhavin Bavaliya from Rajkot’s Bonanza Beauty Lounge winning First Place. Bhavin received INR 5 lakh and an opportunity to collaborate with a celebrity, a career-defining moment.

Priyanka Sinha of Kaixo Academy, Kolkata, won Second Place, receiving INR 2.5 lakh, while Laltlan Kimi of Bengaluru’s Luv Salon secured Third Place, with a prize of INR 1.5 lakh. The jury featured celebrity stylist Yianni Tsapatori, Monica Bahl (CEO, Beauty & Wellness Sector Skill Council), Kanishka Ramchandani (Editor, Professional Beauty Hairdressers Journal India), and special guests Adaa Khan and Helly Shah.

The finalists also underwent the ‘Recognition of Prior Learning’ certification program from the Beauty & Wellness Sector Skill Council (B&WSSC), earning government certification under the National Skill Qualification Framework (NSQF). This certification will help participants secure loans and other opportunities to advance their careers.

“Godrej Professional Spotlight exemplifies how skill development and industry collaboration can elevate hairstyling talent in India,” said Monica Bahl, CEO of B&WSSC. “Through this partnership, we’re helping Indian hairstylists achieve global standards and inspire the next generation of salon professionals.”

Abhinav Grandhi highlighted the broader vision, stating, “We are incredibly proud of the overwhelming response to Godrej Professional Spotlight. This platform not only offers an opportunity for talented hairstylists to showcase their creativity but also reflects our commitment towards education and training. Through this initiative, we aim to empower stylists with the skills and exposure necessary to excel in an increasingly competitive market. This is just one of our steps towards our long-term commitment to nurture and uplift India’s salon professionals.”

The event was attended by over 300 hairstylists and hosted by actor Karanvir Bohra, adding glamour and excitement to a memorable evening celebrating creativity and talent.

Tags: Abhinav GrandhiGodrejKaranvir bohraMonica BahlSharvari

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