TagZ Foods, a Bengaluru based urban snack brand has announced that it has roped in Indian cricketer Shikhar Dhawan as Investor and brand ambassador.
The company announced that the partnership with Shikhar Dhawan is set to roll out soon, with a range of marketing and advertising campaigns to promote the brand’ snacking experiences.
Speaking about the partnership, Shikhar Dhawan said, “I am thrilled to be associated with TagZ Foods, a brand that is dedicated to promoting fitter snacking habits. As a sportsman, I understand the importance of eating better and leading an active lifestyle. I am excited to be a part of TagZ Foods’ journey as it leapfrogs into its next orbit of growth and expansion. This is a deep and long-term partnership in my dual role as investor and brand ambassador at TagZ “
Commenting on the partnership, Anish Basu Roy, Cofounder of TagZ Foods, said, “We are delighted to welcome Shikhar Dhawan to Team TagZ as our brand ambassador. He embodies the values that we stand for – better eating, fitness and an active lifestyle. His association with TagZ Foods in his dual capacity as investor and brand ambassador is deep integration into our brand’s mission. We hope to provide his fans with the fittest snacking experiences through our range of popped potato chips with 50% less fat, hemp cookies and gourmet dips.”