Bhubaneswar: Building on the sustained success of its Odia devotional channel, Sidharth TV Network has announced the launch of a Hindi-language version of Jay Jagannath TV, marking a strategic expansion aimed at reaching devotees beyond Odisha.
Launched four years ago, Jay Jagannath TV has established itself as a dedicated Odia satellite devotional channel across cable and DTH platforms, garnering strong viewership and loyalty from devotees. The channel is known for its uninterrupted spiritual programming and continuous access to temple rituals, positioning it as a unique offering in the regional devotional broadcasting space.
Encouraged by the response, the network’s promoters—Shri Sitaram Agrawalla and Smt. Namita Agrawalla—have now extended the brand nationally with a Hindi feed. The new channel is designed to bring the spiritual heritage, philosophy, and living traditions associated with Lord Jagannath of Puri Dham to non-Odia audiences across India, effectively breaking language barriers.
The Hindi version will offer 365 days of LIVE darshan, covering daily rituals as well as special festivals, mirroring the core promise of the original Odia channel. In line with the brand’s devotional-first positioning, the Hindi channel will also remain completely ad-free and break-less.
Currently available in testing mode on YouTube under the name “Jay Jagannath TV Hindi,” the channel is slated for a full-fledged launch on satellite and other transmission platforms in the coming months. With this expansion, Sidharth TV Network aims to strengthen its presence in the devotional broadcasting segment while scaling a culturally rooted content brand to a pan-India audience.
