The winning tender includes overall management to install and operate the advertising apart from experiential marketing activities
Mumbai: Signpost India, the fastest growing outdoor advertising company of India has acquired a competitive tender to install and operate the advertising space apart from experiential marketing activities at Netaji Subhash Chandra Bose International Airport (NSCBIA) – exclusively for the entire terminal and circulating area. This contract will be covering advertising spaces, product promotion & activation within NSCBIA for 10 years W.e.f. 1st August 2017.
As part of this strategic indenture, it will further expand Signpost’s airport media platform in India and consolidate Signpost’s leadership in the Indian outdoor advertising market. Currently the company is covering major metros such as Delhi NCR, Mumbai, Kolkata, Bengaluru and more with street furniture, transit and conventional through the network of media panels having more-than a million square feet commercial display space.
Speaking on the win, Dipankar Chatterjee – Managing Partner, Signpost India said, “We are honoured and excited to work with NSCBIA. As strongest player in out of home advertising in India, we will bring in global experiential standards and inhouse expertise, efficient media management and constant innovation to NSCBIA. It is one of India’s major international airport hubs and a highly valued market. Our aim is to assist in sustainable development and enhance digital and service capabilities of the airport. Working closely with NSCBIA and in-order to achieve both economic and social objectives, we will create a new digital experience, provide high quality products, services to maintain the culture and create a space full of innovation and quality.”
NSCBIA registered a passenger traffic of 16.10 million, ranking in top five airports in India. To satisfy the rapid growth of passenger throughout, New Terminal of NSCBIA has been opened in 2017. Meanwhile, a large-scale integrated traffic hub, the NSCBIA & Cargo, is built to support this terminal integrating means of transport such as Metro, highway and civil aviation.