Singapore Tourism Board has decided to call for a creative, digital and production review as part of its efforts to arrest the falling tourist visitors and reverse the trend. The Singapore Tourism Board (STB) will be calling a combined agency pitch for its creative, digital and production services in August 2015.
The current agencies for Singapore Tourism Board are J. Walter Thompson for creative, Mirum for digital and MEC for media and it is understood that MEC will have its contract for Media account extended until March 2017, STB confirmed.
JWT won the creative business from BBH in 2013, when the last review was called.
Singapore Tourism Board said it was calling the review to “create greater synergies across its global suite of marketing activities.”
The government body said it welcomes consortia to compete for its business, which will be launched via an open RFP to be published on GeBIZ, the government portal.
Lynette Pang, assistant chief executive for Singapore Tourism Board said in a statement: “As STB continues on our journey towards quality tourism, we are seeking world-class agency partners who are able to offer bold and impactful solutions, while providing a holistic and strategic perspective on the global STB account.”
STB is looking for proposals that “demonstrate a creative and integrated multi-channel approach, and incorporate innovative data-driven ideas that leverage compelling content, and real-time and mobile marketing.”
The contract is to run for two years, with an option to extend it annually if the agency performs well.