MUMBAI: In an ode to Škoda’s connection with motorsport and rally pedigree, Škoda Auto India unveiled its new campaign, ‘Live The Thrill’ The aim is to shine a light on the brand’s newly launched, exclusive sporting range.
Škoda’s history with the Monte Carlo rally dates back more than a century – this year marking the 112th anniversary since the company’s debut at the Rallye Monte Carlo. In a nod to its sporting DNA and a move to enhance value and choice quotient for its customer base in India, the brand has launched the all-new Monte Carlo and Sportline range.
The campaign’s creative premise aims to evoke a sense of youthful wanderlust in every automobile enthusiast – tapping into the emotional insight of feeling youthful, capturing the pure joy and adrenaline that rushes through the driver in a sporty car. It isn’t just about speed; it’s about embodying the timeless desire for freedom, energy, and vitality—hallmarks of youth. That is the message.
Set to the song, ‘Jawaani Jaaneman’, the film takes audiences on a drive, eliciting that the excitement of driving a Monte Carlo is an experience that effortlessly takes you back in time and makes you feel younger. The TVC’s storytelling, sans dialogues, speaks through the universal language of music and the visuals of youthful exhilaration, all while showcasing the brand’s latest offerings.
In partnership with PHD Media – part of Omnicom Media Group India (OMG India), the launch will be promoted with a 360-degree campaign across multiple channels, including digital, social media and others. The media mix has been strategically chosen to align with the youthful, sporty tone of the campaign, and aims to ensure maximum impact and reach to target consumers.
Punit Bhatt, Marketing Communications Lead, Škoda Auto India, said, “The Monte Carlo badge has a strong connect with customers, reflecting the spirit of sport and victory. This is part of our strategy to grow the Škoda brand in India. As we grow our Škoda family in the country, with our Live The Thrill campaign, we look forward to establishing a deeply resonant narrative that speaks to customers with a refined sense of thrill looking for unique, subtle and sporty aesthetics.”
Monaz Todywalla, CEO PHD India, said, “Škoda is a name that is synonymous with the spirit of exploration and adventure in India. As the iconic brand accelerates its presence in the market, we’re focused on fuelling deeper connections with its target audience—spotlighting both its 112-year sporting legacy and the vibrant spirit of youth it represents for its customers through the campaign.”
