Mumbai: Social Panga has bagged the social media mandate for Neo by Nippon Paint, the dedicated painting services division of Nippon Paint India. The partnership will focus on digital-first storytelling, campaign development, and community-building aimed at positioning Neo as a category-defining player in the modern home makeover space.
The mandate will be serviced by Social Panga’s Bengaluru office. Since onboarding, the agency has launched Neo’s topical campaign for World Painter Appreciation Day, reimagining the role of painters as ‘Home Stylists.’ The initiative introduced a professional identity kit, an enhanced onboarding experience, and India’s first painter anthem, setting the tone for a brand that seeks to elevate the act of painting from a transactional service to an aspirational style statement.
Neo by Nippon Paint offers professional, dust-free, and design-forward painting solutions, with operations currently in Bengaluru and Tamil Nadu. With a focus on holistic home services including colour consultation, waterproofing, and designer finishes, the brand is reimagining the painting experience for India’s design-conscious homeowners.
As part of the integrated mandate, Social Panga will create original, platform-specific content and lead digital engagement across Neo’s consumer and painter communities. A core aspect of the partnership involves building Neo’s painter-facing identity and ecosystem—a differentiator that reinforces the brand’s commitment to empowering the very hands that bring walls to life.
“Neo by Nippon Paint isn’t just redefining home painting. It’s reimagining what a home makeover means for today’s generation. The brand has a bold vision and a deep respect for the people behind the process, and that’s what excited us. At Social Panga, we’re thrilled to partner with a team that sees painters as creators and homes as stories waiting to be told,” said Himanshu Arora, Co-founder of Social Panga.
“Bringing Social Panga on board to manage Neo by Nippon Paint’s social mandate has been one of the best strategic moves for our brand. The team understood the brief to a T, resulting in a continuous stream of highly engaging content. A key highlight is their incredible responsiveness, which enables us to develop better creatives with remarkable speed. We believe this partnership will significantly enhance our ability to tell compelling stories to our audience,” said Bharat Raja, Senior Director – Service Marketing, Neo by Nippon Paint.
Through this creative alliance, Neo and Social Panga aim to script a new chapter in the home services space—blending utility with imagination, and skill with storytelling, while celebrating both homes and the creators behind them.
