Mumbai: Somany Ceramics Limited, an internationally acclaimed organization that specializes in ceramics and allied products segment and known to be a leader in design and innovation enthralls with a powerful communication message at Mumbai International Airport. Somany in partnership with Times OOH, the advertising partner for Mumbai airport, chose the most premium media located in the domestic departure, security check-in of the Mumbai Airport. It captivates the attention of departing fliers with Somany Tiles & Bathware’s alluring brand campaign that truly showcases the patented hard coat technology VC Shield which is Built to Last. Germ Shield tiles provide 99% protection from germs and bacteria and are powered by Germ Shield Technology. Recently, Somany has also launched touchless and sensor operated Somany products where everyone can experience a pinch of glamour and loads of technology. Since they are moving towards a world where everything is technology-based so we thought why not bathroom. Let’s touch only what’s needed and that’s the heart of your loved ones.
While developing the campaign strategy we chose airport advertising, Vivek Gupta, Marketing Head – Somany Ceramics says, “Airport media is so substantial to us. The premium pillar media located at security check-in area are very strategically placed, and it will give a big boost to Somany as a brand to entice passenger’s eyeballs when they are waiting for security frisking. The brand campaign with Salman Khan will also showcase Somany’s humble and rooted approach with the tag line “Zameen se Judey”. Moreover, Salman’s personality, will help bring forth campaign’s essence, which is, ‘no matter how high you soar or how successful you are, you should always be rooted & remain grounded.”
“We are proud to partner Somany Ceramics in delivering such impactful branding exercise that would have a long-lasting positive association in the minds of the passengers. Airport advertising has offered brands a niche target audience, which no other medium can offer with such low distraction and high dwell time. The current situation has led to even higher dwell times at the airports due to the safety measures.” said Sumit Chadha, Times OOH.
Times OOH offers comprehensive media solutions across Airports, Metro and Street furniture in India and Mauritius.