Mumbai: Sony Pictures Networks India has announced a refreshed operating structure that sharpens leadership ownership across content clusters, reinforcing its commitment to audience-first storytelling across age groups and regions.
Within this framework, Ambesh Tiwari will lead Sony AATH, the network’s Bengali-language channel, along with the Kids business. His expanded role spans content strategy, programming, marketing and promotions across both linear television and digital platforms.
By aligning regional and kids-focused portfolios under a single leadership, SPNI aims to drive sharper content innovation and stronger brand engagement among two highly loyal and appointment-driven audience segments.
The move highlights SPNI’s intent to build deeper franchises in regional and children’s entertainment, while ensuring platform consistency and long-term audience retention.
