Sony PIX continues to maintain its leadership position in the English movie category. (Source: BARC, TG – 15-40 AB, Markets – 10L+, Period – WK 8-11’22, SD, Prime Time: 7 PM-12 AM), The channel increases the amazement quotient of its fans with two of its most awaited properties PIX Arena Bingo nights and PIX Premiere League.
PIX Arena Bingo Nights engages with the Hollywood movie fans giving them a chance to win exciting prizes! Whereas PIX Premiere League brings in new and exciting movies for the viewers.
‘PIX Arena Bingo Nights’ is the game of Bingo with a PIX twist. Each participant receives a unique PIX Bingo ticket with 12 movie names. Keeping in line with the Bingo tradition exciting prizes can be won such as ear pods and smartwatches for 4 corners and 3 lines, and a polaroid camera for the full house.
Sony PIX furthers the excitement quotient as the cricket fever grips the nation. PIX Premiere League is treating viewers to an exciting line-up of new movies such as Jumanji: Welcome to The Jungle, Jurassic World, Fast & Furious Presents: Hobbs & Shaw, Warcraft, etc., every day at 1:00 PM and 11:00 PM on the channel. To keep the adrenaline running the ‘watch and win’ contest gives viewers a chance to win exciting sports gear.
Rohan Jain, Business Operations Head – Sony AATH and Head – Marketing & Insights, English Cluster, Sony Pictures Networks, “At Sony PIX we have always strived to entertain our viewers with the best Hollywood experience and engaging innovations. Our digital properties PIX Arena and PIX Premiere League have been a stupendous success in the past. This year we aim to take the engagement a notch higher with double the excitement, renewed vigor, and enhanced reach. We hope to continue this amazement by building more such properties and keep raising our benchmarks for a stronger brand connect.”