Mumbai: Sony PIX was the first Hollywood channel to premiere a movie in multiple languages back in 2017. Post that came a long list of popular movies including Harry Potter franchise, The Matrix franchise, Skyscraper, Jurassic World: Fallen Kingdom and more which entertained the viewers in a language of their choice.
Building on its success, Sony PIX is launching a weekday primetime slot, starting December 9 at 9PM titled ‘Mind It!’ which will give the viewers a unique opportunity to enjoy most Hollywood blockbusters in English, Hindi, Tamil and Telugu. The offering includes the biggest Hollywood blockbusters such as The Furious Franchise, The Jurassic Franchise, The Mummy Franchise, Minions, Pacific Rim: Uprising and many more.
Right since its inception, Sony PIX has been a pioneer in the English movie category offering the most ‘Stay Amazed’ entertainment experience to the viewers with an ever-expanding library. With ‘Mind It!’, Hollywood fans will continue to stay entertained in a local language of their choice ensuring an even more engaging and exciting experience.
Tushar Shah, Business Head, English Cluster, Sony Pictures Networks India said, “Sony PIX led the English movies category into a new horizon by localising Hollywood blockbusters. The success of this move encouraged us to introduce an everyday multilingual slot ‘Mind It!’ at primetime. As we continue to keep the viewer’s preference at the forefront, we are thrilled to provide another sought-after experience, further strengthening our ‘Stay Amazed’ proposition”.
In a bid to offer Get a localised ‘Stay Amazed’ experience, Sony PIX airs ’Mind It!’ on every Monday to Friday at 9PM, starting 9th December. *Mind It! is available for select DTH and Cable operators in select markets.