Sony YAY! has introduced the iconic show Shin-chan, emphasizing its commitment to quality content for young audiences. The channel celebrates the passionate fandom of Shin chan with new episodes and movies.
This summer, Sony YAY! has put together one of the most robust lineups in the category, that will feature an eclectic mix of the kids’ favourite shows that are homegrown and also that are handpicked from across the globe. This new addition of the fan favourite show Shin-chan – the timeless classic that follows the adventures of a mischievous young boy, fits right in the multi genre bouquet of the YAY! toonverse. Shin chan joins the ranks of the leading chase comedy “Oggy and the Cockroaches” and the longest-running pet comedy “Honey Bunny.” Along with this rich mix of content offering, the channel also plans to retain its leadership position across key markets through the local connect that it has built through regional language feeds like Hindi, Tamil, Telugu, Malayalam, Bangla, and Odiya.
Sony YAY! plans to expand through a Shin-chan multiverse, extending beyond linear media to digital, on-ground experiences, and brand extensions. This strategic move aims to enhance the viewer experience by providing more ways for fans to engage with Shin chan.
Comments:
Leena Lele Dutta – Business Head Sony YAY! –
“Sony YAY! has been consistently working towards building its rich ecosystem of #Happyverse. With its endearing characters that have created connect across the globe, we are excited to welcome Shin-chan to the Sony YAY! family. We are confident that Shin chan’s charm and mischief will resonate with our viewers.”
Maiko Sumida- Head of Animation Sales and Development, International Business Department, TV Asahi –
“We are excited to partner with Sony YAY! and look forward to the comprehensive 360-degree footprint generation for Shin chan. We look forward to further growing the Shin-chan brand in India through this collaboration.”
