Mumbai: Sony YAY! – The destination of unlimited happiness for kids has made conscious efforts in creating impactful content and being recognized for carving its own identity in the kid’s entertainment space. One such recognition was accorded at the Indian Licensing Expo 2019 where Sony YAY! bagged ‘Most Powerful Logo Of The Year’.
The channel has undertaken several on-ground marketing initiatives since inception with prominent logo placements helping build recall and brand engagement. All this and more over the span of 2-years have helped create the unique identity for Sony YAY! With its distinct logo making its presence felt throughout a child’s day, its impact has been strong, thereby earning the title.
To strengthen and build its recall, Sony YAY! signed a multiyear licensing deal with Black White Orange Brands (BWO), a prominent brand licensing company. Through them, the kids entertainment channel rolls out toys based on Sony YAY! characters, ensuring the brand identity extends to all relevant platforms and products for children.
The India Licensing Expo extends a credible platform to recognize excellence in the licensing and branding industry. With Sony YAY! bagging the honor of the Most Powerful Logo of the Year, it definitely made YAY-tastic news for its fans.
Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids Genre said “Since inception we have committed ourselves towards creating an identity that resonates with kids. brought it alive the same with our design which has been accepted by the kids. We are honoured that our efforts are being recognized in the licensing and branding space and we hope to continue to spread happiness.”