During the Jul-Nov’21 period, Cryptocurrency related advertising was at its maximum in the month of Oct’21. The sports genre alone had more than 75% share of the category’s ad volumes followed by Infotainment in the second position, as per the TAM Media Research’s cross-media category advertising report for period Jul-Nov’21 on Crypto Currency report.
Cricket was the most preferred program genre to promote Cryptocurrency on Television. The topmost advertiser Primestack had around half of the advertising share of category ad volumes during Jul-Nov’21. Coindcx Go App and Coinswitch Kuber were the Top 2 brands during Jul-Nov’21 with 54% and 42% share of Ad Volumes respectively. The top 3 channel genres grabbed 90+ percent of ad volumes for the Cryptocurrency category during Jul-Nov’21. The top 3 program genres i.e. Cricket, Nature/WildLife/Environment and Gameshow/Quiz together.
On TV, prime time was the most preferred time-band, followed by afternoon. Prime Time, Afternoon, and Evening time bands together added nearly 80% share of ad volumes. 20-40 Sec was the most preferred ad length by Cryptocurrency advertisers on Television. More than 20 seconds and 20-40 seconds ad size together accounted for more than 95% share of category Ad
In the Print medium, the Ad Space of Cryptocurrency category saw exponential growth during Jul- Nov’21. Zeb It Service and Bitcipher Labs were the top 2 advertisers of the Cryptocurrency category which together contributed more than 85% share of Ad Space in Jul-Nov’21. Zebpay was the top brand with a 48% share of Ad Space. The top 5 advertisers and brands had almost 100 percent share of the Print category. During Jul-Nov’21, English language dailies were preferred most by Cryptocurrency category with 46% share of Ad Space followed by Hindi dailies with 16% share. The top 5 Publication languages together added 84% share of category Ad Space. General Interest publication genre had more than 85% share of Ad Space.
South Zone topped in Cryptocurrency advertising in Print with 43 percent share of Ad Space during Jul- Nov’21 followed by West Zone. Bangalore & Mumbai were Top 2 cities in overall India as well as in South and West Zones for the advertising of the cryptocurrency category in Print.
Sales Promotion had 47% share of Cryptocurrency’s Ad Space during Jul-Nov’21. Among Sales Promotions, Discount Promotion occupied 100% of Ad space share.
In Jul-Nov’21, Cryptocurrency related advertising was at its peak during Nov’21 with more than 90% of the category share. There was no advertising by the Cryptocurrency category in the month of Jul and Aug of 2021. Among the advertisers, Tictok Skill Games topped with 31% of the Ad Volumes’ share in Jan-Aug’21. Winzo Games was the top brand with a 31% share of Ad Volumes followed by Rummycircle.Com with a 28% share. Maharashtra and Gujarat hold the top two positions for maximum category ad volume share during Jul-Nov’21 on Radio. i.e. 22% and 18% respectively. The Top 3 states occupied more than 50% of the ad pie on Radio for the Cryptocurrency category.
Advertising on Radio was preferred in the Evening time-band followed by Morning & Afternoon. 90 percent share of Cryptocurrency’s ad volumes was contributed by Evening & Morning time-bands during Jul-Nov’21.
On Digital medium, category ad insertions were higher during Oct’21 i.e. 33 percent. Bitcipher Labs and Neblio Technologies were the top 2 advertisers of the Cryptocurrency category which together added 66% share of Ad Insertions during Jul-Nov’21. Coinswitch Kuber was the top brand with a 47% share of Ad Insertions during Jul-Nov’21. The top 5 brands had more than 90% share of ad insertions.
During Jul-Nov’21, Display advertisement had 81% share of Ad Insertions for Cryptocurrency category on Digital. Among the Digital platforms, Desktop Display and Mobile Display together had more than 70%.