Spotify has appointed Neha Sharma Katyal as Director of Sales. Prior to this she was associated with Twitter as Business Head with a stint of almost four years.
She announced about her new appointment in her LinkedIn post.
Katyal has a rich experience of over 14 years in the media industry and has also been associated with esteemed organisations namely, Star India, Hotstar, BBC Worldwide and Network18 Group.
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Marketing built its entire foundation on segmentation: age, gender, income bracket, and geography. Those variables worked when mass media meant...
