Mumbai: With high impact shows like Anupamaa, Yeh Rishta Kya Kehlata Hai, Yeh Hai Chahatein, Yeh Rishtey Hain Pyaar Ke and recently launched Shaadi Mubarak & Lockdown Ki Love Story, Star Plus emerged as the leading primetime destination for viewers on both weekdays and weekends with 549 Mn impressions and 29% market share in PHGEC category. Backed by these marquee properties, the channel has consolidated its leadership by hitting a milestone of 269 GRPs, the highest Pay HGEC in the last 5.5 years.
Commenting on this occasion, Star Plus Channel Spokesperson said, “Recent months have been tough on us as a society and the journey of getting back on track has just begun. In this journey, we want to stand alongside our viewers giving them entertainment and escape. The numbers are only an outcome of our sincere efforts to ensure that we put out content that speaks to our viewers based on societal insights and real stories. We will continue to push hard to remain their favorite family entertainment destination.”
Recently Star Plus launched 3 new properties which have added a fresh dose of variety to the channel –
- Anupamaa – captures the pains and struggles of a housewife at 22:00hrs (10:00 pm), continues to be slot leader with a giant share of 39%. It has a fan base of 22 Mn viewers weekly. The show has been successful in growing the category by 24% since its launch.
- Shaadi Mubarak which celebrates the second innings of two individuals at 7:30 pm; the show has doubled the slot (0.6 à 1.3 TVR) & had brought 8 Mn incremental viewership for the slot. Viewer’s traction continues to grow as the show has grown by 8% in its second week.
- Lockdown Ki Love Story, a unique love story set in the times of lockdown, has seen major traction among viewers – it was watched by 18 Mn viewers in its launch week.
Apart from new shows, viewers continue to shower their appreciation on the legacy show Saath Nibhaana Saathiya Season 1 which rated 2.1 TVR in the afternoon slot, watched by 36 Mn viewers in the week. Despite its rerun after a decade, it became the 7th most-watched show in the category.
With rapid changes in the environment, viewing pattern of people and altering tastes, Star Plus has swiftly aligned its content and communication strategy to suit the mood of the nation. So, embark on an exciting journey with Star Plus and get ready to be entertained.