Mumbai: With fresh content back on air, Star Plus has consolidated its leadership in PHGEC with a sharp growth from 218 GRP to 246 GRP, adding a 48% viewership gap with the nearest competition. It is evident that viewers are excited to have their favorite shows back, as the channel’s weekly reach has grown from 66 Mn to 71 Mn. With the weekday primetime growing by 13% and Hotstar watch time by 30%, Star Plus current market share stands at 28%.
Since 2019, only 3 shows have launched at 2+ TVR, of which 2 belong to Star Plus (Yeh Rishtey Hain Pyaar Ke and Yehh Jadu Hai Jinn Ka). Anupamaa launched at 2.1 TVR, becoming the slot leader in its first week, watched by 20 Mn viewers.
Commenting on this momentous occasion, Channel Spokesperson said, “We pride ourselves in serving quality content which our viewers love and come back for. The numbers are a testimony of our thought-through programming and promotion strategies and we will continue to excite viewers in the days to come.”