Mumbai: Star Sports, the official broadcaster of the T20 cricket league Tata IPL 2024, has unveiled its initiative, ‘Star Nahi Far,’ aimed at bringing fans across the country closer to their IPL heroes. This fan-first initiative aims to enhance fan engagement and provides them with an opportunity to meet cricket stars up close and personal throughout the IPL 2024 season.
The ‘Star Nahi Far’ initiative, started from Tamil Nadu and Hyderabad, will see a visit from IPL franchise Mumbai Indian’s and Team India’s all-rounder Hardik Pandya in Mumbai on 24 February, 2024. Pandya’s arrival to the Mumbai Indian’s squad of IPL 2024 will see a city-wide roadshow across Mumbai, where he will interact with fans, share insights into his cricketing world and off-field endeavors.
‘Star Nahi Far’ aims to traverse the nation with activations featuring IPL stars and Star Sports ‘Believe’ ambassadors, including Rishabh Pant, Shreyas Iyer, KL Rahul, and Shikar Dhawan and more throughout the IPL season. Star Sports added that it wants to give an opportunity to every true fan in the country and is also selecting fans through a contest to bring them close to the cricketer with 40 lakh people already having participated in the quest to meet Hardik Pandya in Mumbai.
Commenting on the ‘Star Nahi Far’ initiative, Star Sports ‘Believe Ambassador’ Rishabh Pant said, The IPL is not only about cricket; it’s also about the fans who make every match memorable. With Star Sports’ ‘Star Nahi Far’ initiative, I will get to share the game’s excitement with fans directly. Can’t wait to meet the fans in Delhi during IPL 2024 and make more special memories together!
Commenting on the ‘Star Nahi Far’ initiative, Star Sports ‘Believe Ambassador’ KL Rahul said, “The anticipation leading up to the IPL season is palpable, and being able to connect with our Lucknow supporters in person adds an extra layer of excitement. Teaming up with Star Sports for the ‘Star Nahi Far’ initiative, I am eager to hit the streets of Lucknow through the season of IPL, share our love for the game, and create unforgettable memories with fans.”
The broadcaster has already held events in cities of Tamil Nadu like Salem and Coimbatore along with Hyderabad. The broadcaster explains that its focus is to nurture a connection between fans and their sporting icons. Over 10,000 fans gathering to meet cricketing luminaries such as MSK Prasad and Irfan Pathan in Hyderabad, and Vijay Shankar, Sai Kishore, L Balaji, T Natarajan, and Shahrukh Khan in Tamil Nadu added the broadcaster.
