Mumbai: Star Sports is set to create tailored content for McLaren-Honda’s television and digital channels, after becoming a corporate partner of the Formula 1 motor racing team.
As part of the deal Star Sports India branding will be displayed on the overalls of McLaren-Honda racing drivers Fernando Alonso and Stoffel Vandoorne.
Star India is already the exclusive regional broadcast partner of the FIA Formula One World Championship. It will showcase Formula 1 on its Star Sports Select HD channels, and says it aims to continue growing the sport’s fan base throughout India.
“Star Sports India has always strived to build a multi-sport culture in the country and our strategic partnership with McLaren-Honda furthers this agenda. McLaren-Honda is one of the most successful teams in F1 history and their passion for technology and pushing the boundaries on innovation aligns with our mission here at Star Sports. Indian sports fans have always shown interest in engaging with multiple sports and this association will help viewers to closely engage with all the on ground action of Formula 1,” said a spokesperson for Star India.
Prizes will be available to viewers of the Star Sports-produced content, including the chance to win a trip to join the team trackside at a grand prix race weekend, ride in a McLaren high-performance road car or meet the McLaren-Honda drivers.
Zak Brown, executive director, McLaren Technology Group, said: “We are a sports and technology company – racers at heart, of course, and, therefore, innovators in everything we do. And talking to Star Sports India, we quickly discovered a similar innovative mind-set and shared passion for how we engage sports fans through great content”