• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, February 28, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

Star Sports Tamil strikes a perfect connect with #MachiAreYouReady launch campaign  

by Editorial
May 30, 2017
in Exclusive, Featured
2 min read

Star Sports Tamil strikes a perfect connect

Share Share ShareShare

Chennai: Star India has launched a first-of-its-kind regional sports channel, Star Sports Tamil, the country’s first dedicated Tamil sports channel on 28th May 2017.

As part of the 360-degree marketing campaign, #MachiAreYouReady (Buddy, are you ready), has commenced along with the launch of the channel featuring Tamil Nadu’s favourite cricketer and Indian sports icon Mahendra Singh Dhoni, who is also the Star Sports ambassador. Thala Dhoni embodies the pride, valour and sportsmanship of the Tamil culture.

Paying tribute to the multi-sport culture of the state, the campaign underlines Tamil pride and is rich with nuances such as the presence of the soil of Tamil Nadu in the TVC. The campaign will be supplemented by comprehensive, high-impact promotions on radio, TV, print, digital, and OOH.

Tamil Nadu is a state where a unique and distinctive culture has flourished for millennia. The Tamil people are blessed with self-belief, dynamism, and a honest sense of pride and belonging. Tamil Nadu also has a special place for Sports in its social and cultural life. Recognising this Star Sports Tamil has structured #MachiAreYouReady campaign to strike a perfect connect with the masses.

A Star India spokesperson said, “Tamil Nadu is a unique market with high affinity to language content and very distinctive viewing habits. Star India’s strong presence in the state has helped us understand the pulse of the Tamil sports fans. Star Sports Tamil is an extension of our belief to give people more relevant regional sports content and celebrate the ‘Tamizh’ culture. This is another resolute step in our constant endeavour to bring fans closer to sports.”

Star Sports Tamil will bring fans across Tamil Nadu closer to their favourite sports and heroes. The channel has a rich calendar of sports – starting with the ICC Champions Trophy 2017, moving into Tamil Nadu Premier League (TNPL 2.0), VIVO Pro Kabaddi Season 5 and Hero ISL. The channel would provide curated Tamil content localised to Tamil Super Stars – R. Ashwin, M S Dhoni, TNPL Stars, and Stars from Chennai in FC.

The channel will feature content exclusively packaged with a line-up of eminent Tamilian hosts and commentators from the sports fraternity such as K Srikkanth, L. Sivaramakrishnan, S. Badrinath, S Sriram, S Ramesh, H Badani. Star Sports Tamil will be available on leading DTH/cable operators across Tamil Nadu as well as rest of India. The channel has gone live as of May 28th, 2017.

Tags: #MachiAreYouReadyA Star India spokespersonH Badani.Hero ISLICC Champions Trophy 2017Indian sports icon Mahendra Singh DhoniK SrikkanthL. SivaramakrishnanMahendra Singh Dhonimoving into Tamil Nadu Premier League (TNPL 2.0)S SriramS. BadrinathS. RameshStar Sports ambassadorStar Sports TamilThalaDhoni embodies the prideVIVO Pro Kabaddi Season 5‘Tamizh’ culture

Related Posts

WION in association with Odisha Tourism Presents ‘Discovering Odisha- India's Best Kept Secret’
Featured

WION in association with Odisha Tourism Presents ‘Discovering Odisha- India’s Best Kept Secret’

by Editorial
February 27, 2021
0

Mumbai: The richness in culture, heritage, and diversity that India has to offer is unmatched in the world and the...

Read more
Levi’s launches new brand campaign featuring Deepika Padukone
Brand Stories

Levi’s launches new brand campaign featuring Deepika Padukone

by Editorial
February 27, 2021
0

Mumbai: Levi’s® launches its new brand campaign centered around the message – ‘When you take a step, we all move’....

Read more
Please login to join discussion
E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

E-commerce, Regional & Mar-tech will fuel growth for us: Harikrishnan Pillai, TheSmallBigIdea

February 26, 2021
Subhashish Gupta, Managing Director - Sales, Brightcove

Brightcove is highly committed to providing a strong global partner network and channel ecosystem to support the demanding video needs for our customers

February 25, 2021
Ajit Varghese, Chief Commercial Officer, ShareChat

We expect to achieve further growth momentum from the increasing internet population: Ajit Varghese

February 25, 2021
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance

We are a brand that leads with empathy and genuinely addresses customer needs: Ruchika Varma

February 25, 2021
We at Vinod, are excited to bring back the traditions with a touch of modernity. Sunil Agarwal, Vinod Cookware

We at Vinod, are excited to bring back the traditions with a touch of modernity: Sunil Agarwal, Vinod Cookware

February 25, 2021
TAM AdEx: Ad Volumes of Retail sector on Television plunged by 35% in Y 2020 over Y 2018

TAM AdEx: Life Insurance Ad Volumes in Print witnesses 34% growth

February 25, 2021

Subscribe to Newsletters

Trending

Asianet to telecast a new serial “Santhwanam“ from 21st September
Featured

Asianet to telecast a new serial “Santhwanam“ from 21st September

by Editorial
September 19, 2020
0

Kochi: Asianet is all set to telecast ‘Swanthanam’ on 21st  September from Monday to Saturday at 7 pm onwards. "Swanthanam",...

TOI Kerala celebrates 9th anniversary with Recyclable Newspaper Jacket innovation

TOI Kerala celebrates 9th anniversary with Recyclable Newspaper Jacket innovation

February 27, 2021
Creative Monkey Games announces the launch of its Flagship 'Ludo Emperor' Game in April

Creative Monkey Games announces the launch of its Flagship ‘Ludo Emperor’ Game in April

February 27, 2021
Beyond The Boundary: ICC Women’s T20 World Cup 2020 documentary released worldwide on Netflix

Netflix earmarks $500 mn towards Korean Content in this year

February 27, 2021
Zee Keralam all set to air Onam special programs and blockbuster movies this weekend

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

February 26, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In