Mumbai: An alliance of Sub-Zero and Wolf with Trident, curated by sunSTRATEGIC took place at the bulthaup headquarters based in Mumbai, Khar.
The two powerhouses came together for a special Navratri event wherein Sub-Zero and Wolf India’s official personnel’s along with Trident’s key personalities were invited along with country wide popular food bloggers. All of it was made possible by sunSTRATEGIC, a digital agency who are well known in alliance marketing segment.
The Navratri special event curated by sunSTRATEGIC at bulthaup was a step forward into alliance marketing.Ms Sherina Kapany, founder of sunSTRATEGIC expressed her delight, “We had Miss Niva Wone Weisl who is the managing director of Sub-Zero and Wolf India and chief Chef Ashish Bhasin from Trident Hotels. The pre-buzz for this event was a success. There was much anticipation to what the event would turn out to be.”
Sub-Zero and Wolf India was live on Facebook and Instagram and had more than a thousand viewers who were watching. The event involved giving a tour of the appliances used by Sub-Zero and Wolf India. The appliances displayed were feature rich and had the next generation touch to them.
Sub-Zero and Wolf India are the industry leaders in premium refrigeration, wine storage and cooking equipment. In the past ten years, Sub-Zero and Wolf appliances have been installed in more than 1,000 homes across India.
Food bloggers enjoyed the event and were delighted when Chef Ashish Bhasin shared his recipes with them. The event concluded by Ms Niva having an interactive session followed by a QnA with the bloggers. The Food Blogger Association of India who attended the event said “The demo was really a fun session and we really fell in love with the dishes. Some of the dishes being demonstrated were Buckwheat Mille Feuille, Cardamom Baked Yoghurt With Saffron Poached Pears, Sesame and Almond Nougatine Crisp, Buckwheat-Raisin Microwave Sponge and Raspberry Coulis”. Other bloggers were Neha Premjee, a traveller and a wellness blogger and Shramila Bhowmick, TOI.
Overall the event was a success and bloggers were given Sub-Zero goodie bags as the event concluded. The event attracted a lot of social media attention on Facebook and Instagram and widely appreciated by the presence of online media.
sunSTRATEGIC believes that through alliance marketing it can bring associations together and build a strong network around them.