Mumbai : Zee Media’s in-house production company Essel Vision Productions Ltd (EVPL) has roped in Sukriti Saxena as the Hindi Fiction Head in-order to strengthen their Hindi Fiction team. Sukriti was working as Creative Director with Balaji Telefilms Ltd and she was instrumental in designing the show “Kumkuma Bhagya” which is the top rated fiction show in Hindi GEC market. She will be reporting to Akash Chawla, who took charge as Business Head recently.
When contacted, Sukriti who has took charge in EVPL from 15th September said, “After Kumkum Bhagya, I am really excited as it is a great opportunity. It is a great platform for me which will help me in building on my past experiences of success like Pavitra Rishta, Kumkum Bhagya. Also, I will be able to apply my understanding of what works in the Indian Television to create and conceptualize fresh and interesting shows. In the process, I wish to leverage Zee TV’s extensive bouquet of channels for creating multiple offering of shows across.”
Sukriti has proven credentials in the Hindi fiction space and a go-getter attitude that we want our core team members to have. She has been given the clear mandate to make this place a creative hub buzzing with ideas based on insights,” said Akash Chawla.
A graduate in Journalism and Mass Communication, Saxena has over eight years experience in the media and entertainment business. Apart from her last assignment with Balaji Telefilms, She has also worked with Wizcraft International Entertainment, Sphere Origin and Lowe Lintas. She has been instrumental in shaping up shows such as Pavitra Rishta, Kumkum Bhagya, Saat Phere, Shree amongst others.