Over the last couple of years, social media has opened innovative avenues for brands to market their products, one such approach that is gaining popularity is celebrity marketing. With an intent to create an instant connection with their audience, the newly launched diaper brand, Super Cute’s recently collaborated with Indian actress, model, and influencer Mahhi Vij, to share a wholesome video with her daughter highlighting the brand’s unique and comfortable diaper range.
The video showcases the heartfelt bond between the mother-daughter duo, with Mahhi sharing how special her daughter Tara is to her, and therefore she only chooses the best products for her. She further talks about how Super Cute’s Wonderthinz diapers that are ultra-thin, help keep her baby comfortable and do not restrict her movements. Mahhi also highlights the differentiating product that keeps her child looking cute, the WonderSkirts which are diapers attached with skirts and are perfect for her little princess.
Keeping innovation at the cornerstone, Super Cute’s has introduced a one-of-a-kind product line to the baby hygiene space and is now showcasing its creativity through its marketing approach. Delving into the world of new-age moms, a personality like Mahhi Vij will ensure the right messaging and trust that the brand aims to build with its audience.
Commenting on the association with Mahhi Vij, Samta Datta, General Manager, Marketing said, “Consumers today are looking for creative and engaging content to establish connections with brands. As a new brand reaching out to new-age moms, an association with Mahhi Vij was the best way to connect with our audience. Our innovative products demand a disruptive way to be showcased, so we took an approach that best positions our product to our TG and peaks their interests.”
Through offering the best-in-class products and taking a progressive approach to parenting, Super Cute’s aims to be a brand the modern-day parent can trust.