“I’m excited to be the face of Namyaa. I think it’s great that the brand is taking skincare beyond beauty and skin lightening to hygiene and health taking into account the practical life conditions of numerous young women in India today- most of whom are studying or working and are often travelling or in transit. I’m glad to be the face of a brand which is working in it’s own way to empower girls. I’m looking forward to connecting with the young and fearless Indian girls who will be able to advance their life with hygienic intimate conditions and fly their way to healthier living.” Swara said in a statement.
The brand, which makes skincare and intimate hygiene products, holds up the bold and sensational actress as a representation of beauty, femininity and candidness.
“Swara Bhaskar has justified roles that break stereotypes and the vicious circle of sealing lips about life’s realities. Her style, boldness and attitude is what the brand wants to leverage,” Karan Gupta, Director, Namyaa Skincare said.