Mumbai: Taboola has announced a three-year exclusive partnership with Cricbuzz to enhance user engagement and unlock new monetisation opportunities through personalised content recommendations.
As part of the agreement, Taboola will serve as Cricbuzz’s exclusive content recommendation partner, enabling the platform to leverage its advanced recommendation engine to deliver more relevant, data-driven content experiences to a large and highly engaged user base.
The collaboration comes at a time when sports consumption is increasingly driven by mobile-first behaviour, real-time engagement, and personalised content journeys. As audiences spend more time exploring content beyond live scores, platforms are witnessing rising demand for seamless and intuitive discovery experiences.
Cricbuzz remains one of the most widely used cricket platforms globally, offering real-time match updates, expert commentary, news, and analysis. The platform generates over 567 million monthly page views worldwide and has a strong presence across India and key international markets including Bangladesh, the United States, Pakistan, and the UAE.
By integrating Taboola’s technology, Cricbuzz aims to strengthen engagement metrics such as session depth and content interaction, while also creating incremental monetisation opportunities through more effective content recommendations.
Commenting on the partnership, Adam Singolda, CEO & Founder of Taboola, said, “Cricbuzz is a trusted destination for millions of sports fans who are constantly seeking real-time updates, stories, and deeper insights,” said Adam Singolda, CEO & Founder of Taboola. Partnering with Cricbuzz allows us to bring personalized experiences to one of the world’s most passionate sports audiences, driving deeper engagement while enabling sustainable monetisation at scale.”
Pankaj Chhaparwal, CEO and Founder, Cricbuzz, added, “At Cricbuzz, our focus has always been on delivering a fast, intuitive, and engaging experience for millions of cricket fans globally,” said Pankaj Chhaparwal, CEO and Founder, Cricbuzz. “Our partnership with Taboola strengthens user engagement through smarter content discovery while unlocking scalable, performance-driven monetisation. Their technology and global scale make them a strong partner as we continue to grow and evolve our platform.”
Cricbuzz caters to a diverse audience of cricket enthusiasts, ranging from users following live matches to those consuming highlights, insights, and analysis across formats. Its multilingual approach further strengthens engagement across varied regional audiences.
The partnership also reflects Taboola’s strategic focus on expanding its footprint in high-growth markets like India while supporting premium publishers in building sustainable, engagement-led content ecosystems. For Cricbuzz, the collaboration marks a step forward in evolving content discovery and user engagement across its platform.
