Mumbai: Taboola has announced a strategic partnership with LG Ad Solutions to launch Performance Enhancer, a solution designed to bridge premium TV exposure with measurable digital outcomes. The offering provides advertisers with a unified view of ROI across the full consumer journey, connecting top-of-funnel CTV awareness to mid- and lower-funnel conversions across the open web.
“This partnership creates a more connected and measurable ecosystem for brands,” said Serge Matta, President, LG Ad Solutions. “By extending campaigns beyond the Smart TV into high-quality digital environments, brands can drive more site visits and conversions, optimize toward audiences most likely to act, and validate the real performance impact of their CTV investment. It’s a more efficient, more measurable, and more connected way to plan media.”
Performance Enhancer combines LG Ad Solutions’ first-party ACR-powered audience insights with Taboola’s Realize performance advertising platform and extensive digital inventory, enabling advertisers to:
- Broaden Impact: Extend campaigns beyond Smart TVs into thousands of trusted publisher sites, driving more site visits and conversions.
- Optimize CPA: Target modeled lookalike audiences with the high est likelihood to convert.
- Quantify ROI: Attribute site visits, engagement, and down-funnel conversions directly to TV exposure.
- Enhance Efficiency: Consolidate cross-platform measurement to improve future media planning and reduce fragmentation.
Adam Singolda, CEO of Taboola, added, “LG Ad Solutions continues to make their TV screens a destination for meaningful connections between brands and audiences. Their massive footprint, trusted brand, and wealth of free CTV content create a tremendous opportunity for advertisers to reach consumers at scale. Through this partnership, we’re bringing the best of both worlds together, from the top-of-funnel impact of the big screen to the mid- to lower-funnel performance of the open web. Together, we’ll help advertisers drive more value and growth by connecting CTV awareness with measurable outcomes.”
