Taproot Dentsu’s work for Facebook titled the ‘More Together’ campaign featuring ‘Pooja Didi’ bagged the most awards at Adfest 2021. The campaign won a Gold in the Digital Lotus category.
The campaign depicts the spirit of resilience of 28-year-old Pooja and how she helps sustain as many households as possible through the pandemic’s hardships through her diary venture.
Pooja Didi also won a Silver and a Bronze in the Film Craft Lotus category, a Silver and a Bronze in the Film Lotus category.
Mccann Mumbai’s Happydent film won a Bronze in Music while, Earlyman’s picked up another Bronze for India for their Disney + Hotstar film titled superheroes in direction category.
The Pooja Didi campaign had already won big at Spikes Asia last month. It has garnered more than 28 Million views on YouTube.
Taproot was the first-ever Indian agency to fetch the “Creative Agency of the year” title at Adfest back in 2013.
ADFEST, which was founded in 1998, is Asia’s most celebrated regional creative festival.
