Mumbai: Tata Sky announces its first ever App only flash sale, ‘Tata Sky Jingalala APPiness Offers’ on the Tata Sky Mobile App. Establishing the mobile app as a one stop destination for both – utility and content, the weeklong offerings on the App are designed not only to elevate customer experience but also heighten entertainment bonanza like never before. With an objective to drive engagement, this initiative will serve the dual purpose of highlighting the ease of content availability and convenience of managing your Tata Sky account – anytime, anywhere.
Speaking on the flash sale, Pallavi Puri, Chief Commercial Officer, Tata Sky said, “Tata Sky Jingalala APPiness Offers’ will provide subscribers with best-in-class product offerings thereby enhancing user engagement on the go. With an exciting and vast selection of deals and offers customers can look forward to an integrated entertainment experience that not only gives them access to a diverse content library but empowers them to customize their viewing options according to their entertainment needs”
‘Tata Sky Jingalala APPiness Offers’ will feature a wide range of offerings such as cashback on recharges and amazing discounts on subscription of Tata Sky Services that are available on the Tata Sky mobile App. Tata Sky has partnered with four leading e-wallets – LazyPay, FreeCharge, PayZapp and MobiKwik for ease of payments. Additionally, all subscribers can view 400+ Live TV channels for free on the app as well as avail benefits on wide array of Tata Sky services such as Tata Sky Fitness, Tata Sky Classic Cinema, Tata Sky Hollywood Local, Tata Sky Theatre, Tata Sky Fun Learn and much more at just Re 1/- each for the first month. Subscribers can also avail of special offers on box upgrades and additional connection at home.
This is a one of a kind initiative in the pay tv space and another step towards delighting Tata Sky subscribers on the go.
With so many offers at hand, your happiness will know no bounds. This is the sentiment that Tata Sky has tried to capture through the communication for the campaign. Conceptualized by Ogilvy, the campaign communication is quirky and fun, and uses colloquially used phrases to showcase the exaggerated emotions one expresses when one receives the incredible offers.