According to TAM Sports-Report, on comparison of Commercial Advertising on TV for IPL 15 and IPL 14 for the first 13 matches, the average ad volume per channel increased by 4% during IPL 15 over IPL 14.
The number of Categories, Advertisers, and Brands in the first 13 matches of IPL 15 plummeted by 37%, 14%, and 20%, respectively when compared to the same number of matches in IPL 14.
In the first 13 matches, only 2 out of Top 5 categories were common between IPL 14 and 15. The Top 5 categories list had 4 categories from ‘E-commerce’ Sector with nearly 35% share of Ad Volumes in IPL 15. The Top 5 categories together had 40% share of Ad Volumes in IPL 15.
Sporta Technologies was the only common advertiser among Top 5 advertisers during IPL 15 and IPL 14. Top 5 Advertisers contributed more than 1/5th share of Ad Volumes during 13 matches of IPL 15.
11 new categories and 71 new brands advertised in 13 matches of IPL 15 compared to same no. of matches in IPL 14. Among the new categories, Corporate/Brand Image topped the list followed by Ecom-Auto Rental Services.
Among the 71 new brands, ‘Kamla Pasand Silver Coated Elaichi’ topped the list followed by ‘Spotify App’.