Auréa, co-founded by Mike Jatania and Paul Raphaël, completed its acquisition of The Body Shop, showcasing its focus on purpose-led brands in Beauty, Wellness, and Longevity, marking its biggest transaction yet.
Founded in 1976, The Body Shop pioneers ethical beauty by offering high-quality skincare, body care, haircare, and make-up crafted with natural, fairly traded ingredients worldwide.
Mike Jatania and Charles Denton will act as Executive Chairman and CEO, leading The Body Shop’s global revival in ethical beauty.
Mike and Charles, with expertise in revitalizing heritage brands, will work with Auréa to rebuild the business, leveraging investment skills and industry knowledge while preserving the brand’s heritage and customer connection.
Mike Jatania, Co-Founder of Auréa said, “With The Body Shop, we have acquired a truly iconic brand with highly engaged consumers in over 70 markets around the world. We plan to focus relentlessly on exceeding their expectations by investing in product innovation and seamless experiences across all of the channels where customers shop while paying homage to the brand’s ethical and activist positioning.”
Charles Denton, CEO of The Body Shop, said, “I am truly excited to lead this brand which I have admired for many years. We recognise that revitalising the business will require bold action and a consumer-centric, commercially agile mindset. We believe there’s a sustainable future ahead and working closely with the management team we aim to restore The Body Shop’s unique, values-driven, independent spirit.”
When contacted upon the news of the Global Acquisition, Shriti Malhotra, Group CEO of Quest Retail – The Body Shop India, said: “The Body Shop India welcomes this exciting news. With new ownership at the helm, we are looking forward to tremendous brand energization and accelerated growth. The Body Shop India is deeply connected to Indian customers through its strong omnichannel presence with 200+ stores and online presence in 1500+ cities through a strong e-commerce and Quick-commerce network. With immense opportunities ahead of us, we are excited to work with the new owner.”
