Taboola has announced the extension of its partnership with The Hindu, one of the leading Indian English news publishers. The exclusive partnership has been extended for the next two years which will enable The Hindu to leverage Taboola’s discovery platform on mobile and web to increase audience engagement, maximize traffic and grow revenue.
Under the partnership, The Hindu will continue to use Taboola Newsroom’s insights and A/B testing capabilities, providing editorial teams with insights and data about content performance in real time.
With continued implementation of Taboola Feed, The Hindu will provide its readers a flow of personalized content and videos to keep them engaged on their website and mobile application.
Suhaib Husain, Head Programmatic Digital Sales, The Hindu said, “We are immensely excited to continue our ongoing partnership with Taboola. Their product offerings have added value to our publication by driving user engagement, improving experience and grow revenue. We are looking forward to our continued association to drive value for our readers and create new avenues for growth.”