Mumbai: India’s youngest and fastest-growing Hindi general entertainment channel, The Q, continues to ride high on innovation and content. In an endeavor to place its viewers on the highest pedestal, The Q is all set to enthrall television audiences by bringing MX Players’ critically and commercially hit limited series Aashram to Indian homes. Directed by Prakash Jha, Aashram is a limited series and one of India’s most popular ones in thriller and crime genres, with Bobby Deol as Kashipur Waale Baba Nirala in the lead role. Supported by a stellar cast, Aashram also features prominent personalities such as Tridha Choudhury, Aditi Sudhir Pohankar, and Anupriya Goenka among others. The first season of Aashram will air exclusively on The Q starting Monday, October 11, 2021, at 8:30 pm and will air from Monday to Friday.
A crime fiction drama inspired by true events, Aashram was launched in 2020 and quickly became a topic of discussion in the virtual world. Aashram revolves around the story of Baba Nirala, an actual conman who ensures that his devotees or followers devote their wealth to him and stay attached to the Aashram. The story unfolds as SI Ujagar Singh (portrayed by Darshan Kumar), a police officer goes on to unravel and investigate more about the Aashram and Baba Nirala. With a gripping storyline, each episode is filled with mystery and is sure to keep viewers engaged and wanting more.
Speaking on the synergies between digital and television and on bringing Aashram for linear TV viewers, Simran Hoon, CEO at The Q said, “Great content does wonders irrespective of its platform. Having understood the pulse of our viewers, we at The Q continue to make efforts in bringing content that is strong, and unique with a compelling and relevant plot and storyline. Airing Aashram on TV is in sync with our strategy to bring the best from digital to TV. We will continue to pioneer with such initiatives to help strengthen The Q’s position in the industry while being the preferred entertainment destination for viewers across India.”
Adding to this, Tanya Shukla, Programming Head at The Q said, “Aashram unfolds a great story, and given its relevance in today’s day and age, it is sure to strike the right chord with our viewers. The Q has constantly engaged viewers with fresh and unique concepts. Television is a medium that brings families together and by bringing a high-end limited series on television, we aim to provide our viewers with the most engaging form of entertainment. We will continue bringing such compelling stories from the digital world for our discerning viewers.”
The Q will premiere the first season of Aashram on television exclusively on Monday, October 11, 2021, at 8:30 pm and will air from Monday to Friday followed by the telecast of the second season to keep the viewers engaged with entertaining content.
The Q India is an advertiser and influencer-marketing supported Hindi language content brand, channel, and VOD provider delivering hit digital programming from social media stars and leading digital video creators targeting Young Indian audiences. With a growing library of over 850 programs, the channel has reached an audience base of over 712 million via 100 million television homes with partners including DD Free Dish, D2H, TATA Sky, DISH TV, GTPL, Hathway, DEN, and Siti Networks; 380 million OTT users via platforms including ShemarooMe, MX Player, and Dish Watcho; and 232 million users on mobile and digital platforms including Snap, JioTV, Amazon Fire TV, Chingari and Samsung TV Plus.