Mumbai: Beyours has put out a survey revealing consumer preferences and sales data in men’s fashion. Leading the charge is the classic shirt, a testament to timeless style, capturing 34% of the brand’s total sales. This staple piece is closely followed by the Air Joggers and Air Cargo pants, securing 16% and 10% of sales respectively.
Looking ahead, Beyours is set to introduce products that it said aim to redefine men’s fashion standards. Among these are the Stain And Water Repellent Hybrid Trousers, that it explains have been designed for the modern man who demands both style and durability. Additionally, the Easy Linen Trousers are for the warmer seasons. Beyours has also announced plans for launching a women’s wear line, aiming to cater to a broader audience and meet the rising demand for clothing.
“Beyours has always been at the forefront of men’s fashion, and with our upcoming lineup, we’re excited to continue this tradition while also exploring new territories with our women’s wear collection. Our dedication to innovation and quality is unwavering, and we look forward to bringing our customers products that not only meet but exceed their expectations” said Ashish and Nilesh, founders Beyours.