Mumbai: The Digital Street, A Social Street Group Company has named Shrikant Menon as its new Chief Executive Officer and Managing Partner. Menon will lead and oversee the group’s entire digital practice. He will be based out of the agency’s Mumbai headquarters.
A digital thinker, marketer and strategist, Shrikant comes with 15 years of rich experience in digital marketing, sales strategy, media planning, market research and business development. He brings in a unique three sixty-degree view of the digital ecosystem having worked with leading agencies, brands as well as publishers.
Menon joins The Digital Street from Times Internet, where he was the Head of Sales Strategy and Agency Relations across products. Prior to Times Internet, he held the office of Vice President and Business Head for West Region at Interactive Avenues, IPG Mediabrands’ digital marketing company. In various earlier roles, he has been pivotal in enhancing strategies for brands and worked with leading companies associated with digital transformation such as Mindshare- GroupM, Castrol, Yahoo!, Mastek, Hungama and Indigo Consulting.
Announcing the new CEO, Pratap Bose, Founding Partner and Chairman, The Social Street says, “We are delighted to welcome Shrikant on board at TDS. He brings in the right combination of knowledge, leadership and business acumen to lead our digital practice. His rich experience in strategy and business development in the digital ecosystem are particularly relevant to drive the next growth phase that we have planned for The Digital Street.”
Shrikant Menon added, “I am thrilled to join The Digital Street. With growing business and a vibrant team, TDS is set to scale new heights and I am glad to be able to contribute to the growth”
The Digital Street LLP is a subsidiary of The Social Street and crafts infectious ideas in a digital world. The Digital Street’s services are focussed on leveraging a brand’s strength across all facets of the digital ecosystem and encompasses brand building to omni-channel commerce. The Digital Street’s clients include British Council, Exide Batteries, Axis Mutual Fund, HDFC Bank, HDFC Ltd, Viacom 18, MTR Foods, Danone among others.
The Social Street is an award-winning, full-services marketing and communications agency. A new-age digitally-driven organisation, The Social Street’s services are designed to offer an integrated yet seamless solution across the communications continuum including Retail, Shopper, Out of Home, Events, Promotions, Activations, Youth, Sports Marketing, Media, Digital, Content and Creative Consultancy.