Mumbai: Theblurr, a full-service AI-native marketing and media agency, has announced the appointment of Sainath Saraban as Co-founder and Chief Creative Officer (CCO). Known for his bold storytelling and culturally attuned creative vision, Sainath will lead Theblurr’s creative direction across global markets, helping brands cut through the noise with insight-led, outcome-driven campaigns.
Sai brings over two decades of creative leadership across regions including India, the USA, LATAM, Southeast Asia, Europe, and Africa. His portfolio features marquee brands such as Pepsi, Bacardi, Coca-Cola, Nike, Levi’s, Amazon, Microsoft, and Hewlett-Packard, with acclaimed work like the iconic ‘Aaj kuch Toofani karte hai’ campaign for Thums Up.
From early roles at JWT and McCann to his tenure as National Creative Director at Leo Burnett India, and his entrepreneurial ventures with Simple Creative Inc. and Studio Simple in the U.S., Sainath has consistently bridged cultural nuance with big-brand storytelling. His recent work as Global Creative Director for Hewlett-Packard further reinforced his ability to deliver creative that is both locally relevant and globally scalable.
“Sai is not just a creative leader—he’s a global storyteller who speaks the language of culture, technology, and human truth,” said Shamsuddin Jasani, Co-founder & CEO of Theblurr. “At Theblurr, where we combine AI with human intelligence, he will be key in driving creative excellence with speed and purpose.”
Commenting on his appointment, Sainath Saraban said, “Theblurr is the kind of agency I’ve always wanted to build—a creative playground fueled by technology and purpose. From campaign thinking to platform storytelling, I’m excited to create work that is culturally alive, globally scalable, and commercially impactful.”
Sainath’s appointment marks a significant milestone in Theblurr’s evolution as it continues to deliver integrated solutions where media, creativity, data, and technology converge to power business growth and brand impact.
