Bengaluru: Britannia Industries, one of India’s foremost FMCG companies, has appointed Mumbai-based Tilt Brand Solutions as its Brand & Communication Agency on Record for its Cakes, Rusk, Bread, and Croissant portfolio.
Tilt’s mandate encompasses developing a comprehensive brand strategy for Britannia’s adjacency businesses, with the objective of deepening consumer engagement and accelerating growth.
Commenting on the partnership, Shekhar Agarwal, General Manager – Marketing, Britannia Industries, said, “For Britannia’s adjacency portfolio, it was critical to onboard a partner who could seamlessly blend creative excellence with strategic business thinking. Tilt’s well-rounded approach, backed by a strong understanding of our categories and consumers, made them the ideal choice. We look forward to a partnership that drives meaningful impact across these key segments.”
As part of its remit, Tilt will conceptualize and execute integrated brand strategies and develop communication assets across formats and platforms, aimed at delivering immersive and memorable brand experiences to both new and existing consumers.
Hari Krishnan, Chief Business Officer, Tilt Brand Solutions, added, “We’re excited to embark on this journey with Britannia. Our shared vision for innovation and category leadership will fuel bold, resonant work that not only connects deeply with consumers but also drives long-term brand value.”
