Chennai: Times Now sustains its hold in the English News arena and continues to be on the top as it was, even after the exit of Arnab Goswami. BARC’s weekly data confirms the channel’s control over the viewership with its exceptional news coverage which is highly applauded by the audience across the country and abroad.
The GRP data shows that during the week 45, Times NOW steered up with 499 GRP points and sustained its leadership with 496 points and 424 points during the 46th and 47th weeks respectively. The difference is just minimal as it goes through the year week by week.
Specifically, during the week 47, from 19th to 25th November 2016, other news channels have faced a slighter variations in the points as stated below:
CNN News 18 which was up in the 2nd place with 340 GRP points during the week 45, slid with 231 and 229 points during the weeks 46 and 47 respectively.
India Today kept up in the 3rd position with 146 GRP points in week 45 and scaled up with 238 points in week 46 and dropped to 161 points in week 47.
Channel NDTV 24×7 which is in the 4th place floated with 127 GRP points in week 45 got a slighter hike with 223 points in week 46 and balanced up with 161 points in week 47.
News X maintains its 5th position among the top 5 news channels.
The fact is that TIMES NOW, which is the number 1 English News channel among the top 5 channels, maintains its lead with 1.03 million impressions as per BARC’s data for week 47 which is from 19 to 25 November 2016.
Needless to say that the channel has its hold among the viewership with the larger part of English News watching audiences rely on TIMES NOW for an update and consistent news coverage.
The current news scenario on TIMES NOW’s prime time show the News Hour is being handled by a team of News Anchors that includes Anand Narasimhan (Sr Anchor & Editorial Consultant at TIMES NOW) who is considered as a person of command over the brighter and unswerving streaks of news presentation. The news team of the channel knew what is next and what is to be done with the verve of coordination in all aspects at one stretch when it comes to carry on with the stream of excellence.
The news of ArnabGoswami coming up with his own news media platform is floating around the media. It is to be seen if he can continue with the same vigour when it comes to see both sides of the trade. It’s not just the focus on the current affairs and presentation of views to go with, but it adds to other responsibilities that line up as known to run a news media business.
The sources say that Rahul Shivshankar may take up the position as the Chief Editor during the course of this week or the next. However, the channel is determined to have its authoritative hold with dynamism present at every corner.It’s the principle and the line of strategy of the channel that holds its position at the top.
