Mumbai: Pranav Constructions Limited (PCPL), one of Mumbai’s real estate redevelopers, has appointed Tonic Worldwide as its integrated digital marketing partner following a competitive multi-agency pitch. The mandate spans social media, SEO, and performance marketing, with a focus on building stronger digital visibility and engagement.
PCPL has earned a reputation in Mumbai’s redevelopment space for transforming old buildings into modern residential spaces, while being recognised for quality construction, timely delivery, transparency, and community focus.
Through this partnership, Tonic Worldwide will drive PCPL’s digital-first approach by leveraging consumer insights, executing market-fit campaigns, and enabling real-time engagement with potential buyers.
Speaking of the association, Akshay Kripalani, Chief Sales and Marketing Officer, PCPL, said, “PCPL aims to strengthen its leadership in the redevelopment segment and expand its portfolio. I believe Tonic Worldwide is the perfect partner to enhance our specialisation in providing quality, affordable housing; our reputation for timely completion with quality construction; and our relentless community focus. We look forward to bolstering customer satisfaction and community trust through this partnership.”
Chetan Asher, Founder & CEO, Tonic Worldwide, added, “We carry a strong lineage in building brands in the real-estate space and have some pathbreaking campaigns to talk about. We look forward to supporting PCPL in their next phase of growth. With an upcoming IPO, we aim to spotlight their integrity, environmental stewardship, quality, and customer-centricity with communication suited for evolving buyer preferences.”
The account will be managed by Tonic Worldwide’s Mumbai office.
