Mumbai : High Spirit Commercial Ventures Pvt. Ltd. (Traworld), leading backpackers and luggage bags’ company has elevated Mr. Lauv Jaiswal as Chief Marketing Officer. He is an engineer turned in to marketing professional with a great deal for details and analytical skills. He is going to spear head the new brand campaign “The World Is Your Ramp “launched with Sonam Kapoor Ahuja, who has recently been roped in as brand ambassador for their leading luggage brand ‘Traworld’.
The campaign would involve print advertising spread across India with an advertising budge of Rs. 15 crore, which includes BTL activities at 3500 MBOs spread across India.
He has been spear heading company’s marketing initiatives for the last six years, which spread across multiple brands like Priority, Humty Dumty, Hashtag and Traworld.
Commenting on the development, Mr. Tushar Jain, Founder and Managing Director, High Spirit Commercial Ventures Pvt. Ltd. (Traworld) said that, “I am very delighted to elevate Mr. Lauv Jaiswal as the Chief Marketing Officer. We are very confident that he will work towards building strong and long lasting brands for the company and will strengthen our luggage brand Traworld”
Commenting on the development, Mr. Luv Jaiswal said that, “I am very excited to build leading luggage brand ‘Traworld’. We have emerged as fourth largest bags brand in the country in a short span of the time. We are on the path of building strong and sizable bags brand in the country”