Bengaluru: TrueBlue Advisory, the Bengaluru based Branding and Communication Company specialising in handling Talent and Employer Branding for Companies, has bagged Prosus Group’s Talent Branding Charter for the Indian market.
Prosus Group is a global consumer internet group and one of the largest technology investors in the world. With over $4 billion worth of investment in India, across companies like Payu, Olx, Meesho, Swiggy, and Byjus, it is keen to establish its presence in the Indian talent market.
As the branding partner, TrueBlue will be managing Prosus Group’s digital presence across verticals, with a focus on getting the Indian talent to assimilate the vastness of opportunity that Prosus backing provides. The selection was made via a rigorous selection process to a cross-sectional range of international stakeholders, at Prosus Group.
Speaking on bagging this win, Richa Telang, Founder & CEO, TrueBlue says, “As a team, we are super excited to be partnering with Prosus Group in creating its brand presence in India. Interestingly, not only does Prosus Group have an incredible portfolio of companies that they work with globally, but also our interactions have highlighted the unique manner in which Prosus works. Unlike other large investors, Prosus Group has a straight-talking, approachable, and action-oriented manner of working, combined with extreme humility about the impact that they help companies make, globally. This rare combination of opportunity and approachability is fundamental in how they work, how they invest, and how they influence the culture across their companies. Indian talent covets these cultural tenets, and it will be exciting to carve their brand presence in the minds of the Indian audience.”
On appointing TBA for the social mandate, Tom Clancy, Head of TA Prosus Group says, “Prosus Group is very excited about India. As we expand our business globally, India remains a top priority for us given the enormous possibilities to create impact, back great consumer tech groups, and work with the best talent the world has to offer. The scale of disruption across the sectors of fintech, food, edutech, and logistics that India is driving is rapidly growing.“
Mr. Clancy further added, “We were looking for a partner that had depth in both business and marketing understanding while being connected to the pulse of the local market. We are banking on the agile and strategic approach that TrueBlue brings to the table, and look forward to working with a driven team.”