Mumbai: Truecaller, the global communications platform, has appointed Vikas Khanna as Senior Director, Ad Sales, Truecaller India. In his new role, Khanna will lead the company’s direct advertising sales business in India, with a mandate to scale direct brand partnerships, accelerate premium inventory adoption, and drive industry-vertical-led solutions as Truecaller enters the next phase of growth for its ads business.
The appointment comes as Truecaller continues to reshape its advertising organisation, moving towards industry-led, data-driven sales solutions that enable advertisers to gain deeper insights and build more customised, results-focused partnerships. Over the past year, the company has introduced premium, direct-only inventory, custom innovation packages, and offerings that extend beyond traditional third-party inventory access. Truecaller has also strengthened its measurement capabilities through advanced analytics and AI-powered insights, including the launch of its proprietary ROI of Trust framework, which highlights the tangible business impact of trust-based advertising through real-world outcomes and case studies.
With more than 25 years of leadership experience across print, television, and digital media, Khanna brings a strong track record in building and scaling high-impact advertising businesses. He joins Truecaller after holding senior leadership roles at several prominent media and technology organisations, including Jio Hotstar, Star Sports, ITV Network, TikTok, NewsX, TV18, NDTV Network, Times of India, and the India Today Group.
Commenting on the appointment, Hemant Arora, Vice President – Global Ads Business at Truecaller, said, “Direct brand relationships are central to how we see the future of advertising at Truecaller. As a platform that plays a meaningful role in consumers’ daily lives, we believe advertising must be built on a data-first approach, powered by AI, and measured beyond surface-level metrics. With strong foundations now in place spanning industry expertise, premium inventory and advanced measurement, this is the right moment to scale. India is a strategic market for us, and Vikas’s entrepreneurial mindset and deep market understanding make him the ideal person to take this forward.”
On his appointment, Vikas Khanna, Senior Director, Ad Sales at Truecaller India, said, “I’m excited to join Truecaller at a time when trust, attention and outcomes are becoming central to effective advertising. Truecaller’s position as a daily-use platform, deeply embedded in consumers’ lives, creates a unique opportunity for brands. I look forward to working with the team to build strong direct partnerships, drive industry-led innovation, and deliver meaningful, measurable value for advertisers.”
