Mumbai: &TV is all set to present Sairat’s first television adaptation & a new romantic social drama titled Jaat Na Poocho Prem Ki. Jointly produced by Shaika Telefilms and Cockcrow Entertainment, the show narrates a riveting love saga deeply embedded in a strongly rooted caste system. Jaat Na Poocho Prem Ki brings forth a fresh pairing between popular television artist Kinshuk Vaidya and debutant Pranali Rathod. Essaying yet again a powerful negative role will be veteran actor Sai Ballal. Set to premiere from 18th June 2019, the new fictional property will air every Monday to Friday at 8 pm only on &TV.
Commenting on bringing an adaptation of the popular film on small screen, Vishnu Shankar, Business Head, &TV said, “The caste system is arguably the biggest bane of the Indian society, having dividedour country for centuries. While there are changes to ensure caste discrimination is mitigated, the issue is still very much alive. Entertainment enjoys the power to present different perspectives and persuade mindsets. Which is why it is our endeavour and hope that by raising a conversation on this socio-cultural issue, we as a society move closer to a place where caste divide and discrimination do not exist. Sairat was an exceptional masterpiece of Indian cinema that endeavoured to stir conversation on this matter and we are proud to be the first ones to adapt this story on television as Jaat Na Poocho Prem Ki.”
Talking about taking inspiration from the films and creating an adaptation, Producers Rajesh Ram, Cockcrow Entertainment and Pradeep Kumar, Shaika Telefilms said, “Sairat portrayed the harsh reality of caste with beauty and utmost realism which turned out to be an eye opener for many. We wanted that same message to reach out to the most interior parts of India, breaking the silence that has been maintained on this reality until now. Going forward with the similar bold thought, we decided to treat this love story a little differently. Adapting the story on television gives us a chance to add various layers to the characters which cannot be done in a three-hour film. Just like Sairat, we hope this show creates a difference in the mindset of society.”
Watch this new love story unfold starting June 18th, every Monday to Friday at 08:00 PM only on &TV