IFFCO Kisan foresighted to empower farmers & the agriculture sector of India has entrusted Twenty7 Inc. – a creative agency with complete branding responsibility entailing content creation, strategies, and PR services.
On the occasion, Vibhas Mandal, HR Head of IFFCO Kisan Sanchar Ltd. said, “The Company was constantly in search of an agency that could align with our vision, aiding them to effectively communicate the message resonating with the ideology of the company. Owing to the testimonials and accuracy of services provided by Twenty7 Inc., the Company appointed the agency to create the desired visibility amongst the target audience.”
IFFCO Kisan has been Vocal for Local for more than 10 years where they help farmers to boost the agricultural practices in India. In order to realize the evolution of agriculture, IFFCO Kisan extends agriculture advisory service and ensures the distribution of different farm products and services.
Under the initiative, services such as Green Sim, IFFCO Kisan Agriculture Mobile App, Krishi Dev Gyan Mobile App, Kisan Call Centre Services, On the ground and online Farmer meets, etc. have proved to be the powerhouse of knowledge coming with the latest information leveraging vast experiences.
Furthermore, IFFCO Kisan deploys the latest technological solutions to help the farmers in improving the quality of the output and enabling forward linkages to the market.
“By understanding the needs of the client, Twenty7 Inc. effectively voiced the message of the brand by deploying a strategic approach and communication ideas to enhance the reception amongst the target audience,” reckoned Nilayankur Bharti, Founder, and Director of Twenty7 Inc.
As an agency, Twenty7 Inc. has expertise in promoting clients or brands through the channels of earned media by leveraging on communication bonds between the organization and its target audience to gain mutual benefits.