Mumbai: Tata CLiQ Luxury, India’s premier luxury lifestyle platform, has unveiled a campaign video for its annual flagship 10/10 Sale, featuring author, entrepreneur, former actor, and columnist Twinkle Khanna.
Titled The Absolutely Essential Guide to Being a 10/10, the video presents Twinkle’s take on elevating everyday festive moments, from choosing the perfect outfit to owning every celebration with confidence, while showcasing how Tata CLiQ Luxury’s 10/10 Sale offerings make festive dressing and gifting effortless.
The video captures Twinkle’s signature wit and charm through relatable scenarios—arriving at a cousin’s party with the perfect watch instead of an apology card, dazzling in an outfit that can’t be ignored, and embracing the belief that accessories can never be too much. Known for her humour and unapologetic outlook on life, Twinkle brings a playful edge to the campaign. The narrative underscores that chasing a 10/10 is less about perfection and more about style and confidence, making one feel like a 10/10 in every moment.
Tata CLiQ Luxury’s 10/10 Sale offers up to 50% off across leading premium and luxury global and Indian brands in fashion, accessories, jewellery, watches, beauty, footwear, and home. The curated selection features top brands, new-season trends, and festive must-haves designed to help customers look and feel like a 10/10.
The 10/10 Sale is live until 12 October 2025, exclusively on Tata CLiQ Luxury.
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