Mumbai: Engagement platform CleverTap has announced its selection by Umob, a Netherlands super-mobility platform; Umob combines all-electric e-mopeds, scooters, bikes, cabs and public transport within one app. Through CleverTap’s offerings, they will be able to harness the power of data-driven insights and personalised engagement. This will enhance user experiences, drive user retention, and optimise their overall business operations.
Umob’s said that it has been able to simplify how people navigate cities with a seamless app experience. Umob was looking for a platform to enhance customer engagement and retention strategies, provide data-driven decision-making, personalise experiences, and increase customer lifetime value.
CleverTap’s all-in-one platform, which includes advanced analytics, multi-channel communication capabilities, and integration options, will help Umob meet its requirements. With CleverTap, Umob can deliver targetted and personalised user experiences, driving increased engagement, loyalty, and lifetime value.
“As Umob continues on its high-growth trajectory, we must focus on maximising customer lifetime value early on. In a period of rapid expansion, retaining high-quality customers and driving return on investment are paramount to our business sustainability. CleverTap emerged as the ideal fit for us, offering an all-in-one platform that aligns perfectly with our objectives. With CleverTap’s suite of cutting-edge offerings, we are confident in our ability to deliver personalised experiences, foster strong customer relationships, and ultimately drive long-term business success” said Raymon Pouwels, Co-Founder Umob.
Pravin Laghate, Vice President, Europe, CleverTap, said, “Umob’s strides in the mobility-as-a-service space are nothing short of remarkable. This partnership signifies the fusion of two forward-thinking entities aiming to revolutionise the industry. As Umob embarks on a phase of exponential growth, CleverTap’s innovative solutions will play a pivotal role in empowering their journey. Together, we envision a future where mobility-as-a-service is redefined, offering unparalleled convenience, maximising the lifetime value of each user.”
