Underdog Athletics, India distributor and licensee for Under Armour, has appointed Surya Kiran as Head – Marketing. In his new role, Surya will be responsible for driving the brand narrative of Under Armour in India, while simultaneously delivering on premium shopping experiences across retail and e-commerce.
Surya comes with 11 years of experience spread across e-commerce, tech & FMCG categories. Prior to joining Underdog Athletics, Surya served as Head of Brand Marketing & Social Media at Infinix India.
Regarding his new role, Surya, said, “Under Armour/Underdog Athletics embodies the soul and spirit of every performance driven athlete. The brand has been able to create a cult fan base in India by owning a strategic position in the market, and is well poised for a steep growth in the country. For me it’s a seamless coming together of my two passion points – storytelling & athletic/sports performance. I’m thrilled to add my bit to take it to the next level.”
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