Gurugram: VDO.AI, a global advertising technology company, has announced the launch of its Interactive In-App Advertising Solutions, marking a strategic expansion of its unified cross-screen advertising ecosystem.
The newly launched suite is designed to help brands drive immersive storytelling and measurable consumer engagement across premium mobile app environments, as mobile app consumption continues to grow globally.
According to Sensor Tower’s State of Mobile Report, consumers worldwide spent a record 5.3 trillion hours on mobile applications. However, traditional mobile advertising formats are witnessing declining engagement quality, prompting brands and publishers to seek more interactive and less intrusive advertising experiences.
VDO.AI’s new in-app advertising suite includes In-Feed Native Ads, In-Line Banner Ads, Rewarded Ads, Playable Ads, and Dynamic Interstitial Ads. These formats are specifically built for mobile app ecosystems to increase user engagement, extend attention spans, and reduce banner blindness while maintaining a seamless user experience for app audiences.
The company said the offering is also expected to support app publishers in improving monetisation without disrupting user journeys.
Speaking on the launch, Arjit Sachdeva, Co-founder, VDO.AI, said, “When you look at modern app consumption, the user experience is fluid and dynamic, but the advertising layer is static and intrusive. That mismatch is destroying brand ROI. Our entry into the in-app space is about aligning ad delivery with native user behaviour to eliminate accidental clicks and deliver clean, qualified intent. With our in-app suite, we are redefining the standard of mobile ad delivery, preparing our brand partners for a future where commerce and media are completely frictionless”.
VDO.AI expects strong adoption of the new solutions across sectors including consumer electronics, automotive, gaming, e-commerce, fintech, and FMCG, where mobile-first consumer behaviour continues to accelerate.
The company added that its in-app advertising capabilities can seamlessly integrate with its broader cross-screen ecosystem, enabling brands to execute sequential storytelling campaigns across Connected TV (CTV), mobile, YouTube, app environments, and other digital platforms.
With this launch, VDO.AI further strengthens its focus on building measurable omnichannel advertising ecosystems spanning CTV, mobile, rich media display, YouTube, app environments, and emerging digital surfaces.
